Tuesday, September 23, 2003

Bad headline alert:
Bush Backs Powell on FCC Media Ownership Rules
This headline is by no means inaccurate. Bush does support Powell.

I read this hed and immediately wondered, "What, exactly, did Colin Powell have to say about the FCC rules, and why?"

But Bush isn't supporting Colin Powell's views. He's supporting FCC Chairman Michael Powell's views. Oh, of course.

An astute editor could argue that in the right context, this head would be OK. "FCC" is a keyword that might lead people to think Michael instead of Colin. But why risk the confusion? Go with this instead:
Bush Backs FCC Chair on Media Ownership Rules


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