Saturday, September 27, 2003

A common theme: I usually think has great headlines.

I've noticed one area in which they fall short, though: their recaps of the day's news, "Today's Headlines." We get the gems:
Beating Around the Bush
Smoking Grasso
Recall Totaled?
Pulling Your Cheney
The site would be better without these groan-inducers. But what to replace them with?

When all else fails, play it straight. Even if you're a Web site with edgy headlines. It's good to push the envelope, and Slate does it better than most. But few things make a publication look bush-league like punny heads that miss the mark.


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