Every day, on my way to work, I pass a billboard that — design abominations aside — makes me cringe. It's for a business called Spas & Such 4 U.

Spas & Such 4 U?

What, was plain-old Spas & Such already taken? Were potential customers thrown off because they thought the spas were for someone else? Is there some polling data I'm unaware of that proves sales go up when there are random numbers and solitary letters smattered in a business name?

Who are these people?