Monday, May 10, 2004

Micromanagement?

Time magazine has written a profile of John Carroll, to be published next Monday.

What do you think, after reading this lead?
John Carroll, editor of the Los Angeles Times, is sitting at the black marble table in his office, writing a headline for the next Sunday's paper. Never mind that this is normally the job of a copy editor. Carroll likes the story — about a woman seeking the truth of her father's death in 1948 and why the government covered it up — and he wants readers to be drawn in. But more important, Carroll believes that no detail is too small in making a great newspaper. And after four years of his leadership, the world is taking notice.
Some questions immediately spring to mind, namely: Was this headline just too important to leave to copy editors to write? And no detail is too small? Not even headlines, the most-read part of the paper?

Related:
Los Angeles Times wins headline contests [ACES]

0 Comments:

Post a Comment

<< Home