Any marketing experts out there?

A sports columnist tries to show why regular sports fans might be interested in the National Spelling Bee. It's because people are lazy.

In one of my races from A&E to "The X-Files," I come across the National Spelling Bee on ESPN2. And, naturally, I stop. Not just that, but I immediately start developing rooting interests, finding some rational grounds to stay on that channel and that couch.

Because that's what guys do. We can distract ourselves with anything if it means not actually admitting we're bored. Or, even better, if it's a way to avoid doing something productive, like cleaning out the garage.

There you have it.