Friday, September 24, 2004

Changing expressions

Have marketers turned "express" into the new "lite"?

From the Orient Express to Outlook Express, how did we get here? Verbal Energy explains.


At 5:03 PM, September 24, 2004, Blogger Bill said...

My favorite is Holiday Inn Express, as if you could get a good night's sleep REALLY QUICKLY and get out.

At 9:23 PM, September 24, 2004, Blogger Nicole said...

You know, I've always had trouble getting the Holiday Inn Express, but I didn't understand why until I read that column.

I never knew if it was express as in "We'll get you out of here fast" or express as in "No extra services." So, can I get room service there? Ice? Or do they just have a swift front desk?


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