Changing expressions
Have marketers turned "express" into the new "lite"?
From the Orient Express to Outlook Express, how did we get here? Verbal Energy explains.
posted by Nicole @ 11:22 AM
2 comments
A Capital Idea
A copy-editing blog covering grammar and newspapers like they're going out of style.
Friday, September 24, 2004
From the Orient Express to Outlook Express, how did we get here? Verbal Energy explains.
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- Nicole Stockdale is a copy editor at The Dallas Morning News, but the opinions here are her own. Please leave comments and send e-mail; she never copy-edits correspondence.
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2 Comments:
My favorite is Holiday Inn Express, as if you could get a good night's sleep REALLY QUICKLY and get out.
You know, I've always had trouble getting the Holiday Inn Express, but I didn't understand why until I read that column.
I never knew if it was express as in "We'll get you out of here fast" or express as in "No extra services." So, can I get room service there? Ice? Or do they just have a swift front desk?
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