Wednesday, September 08, 2004

Get those brains working

Yet another reason to use strong verbs in your headlines:

I missed this article in February saying that the same part of your brain that orchestrates most of your movement also lights up when you read verbs.

That's right, not just any words: verbs only.

"Remarkably, just the reading of feet-related action words such as dance makes [the motor cortex] move its 'feet,' " said one of the researchers.

No word in this study on whether readers are more likely to read active headlines.


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