Thursday, May 12, 2005

A good hed? Let's ask the focus group first

The Chicago Tribune is using online focus groups to test headlines and page layouts, among other things, before publication, the Sun-Times reports.
"You sort of do it to take the temperature out there. But I don't know of any editor who's been told, 'Whatever they say, that's what we do,'" said Denise Joyce, editor of the paper's Q section.


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