Monday, May 02, 2005

New circulation numbers

New circulation figures for the six-month period that ended March 31, compared with comparable figures from a year ago.

1. USA Today, 2,281,831, up 0.05 percent
2. The Wall Street Journal, 2,070,498, down 0.8 percent
3. The New York Times, 1,136,433, up 0.24 percent
4. Los Angeles Times, 907,997, down 6.5 percent
5. The Washington Post, 751,871, down 2.7 percent
6. New York Daily News, 735,536, down 1.5 percent
7. New York Post, 678,086, up 0.01 percent
8. Chicago Tribune, 573,744, down 6.6 percent
9. Houston Chronicle, 527,744, down 3.9 percent
10. San Francisco Chronicle, 468,739, down 6.1 percent
11. The Arizona Republic, 452,016, down 3.2 percent
12. The Boston Globe, 434,330, down 3.9 percent
13. The Star-Ledger of Newark, N.J., 394,767, down 1.6 percent
14. The Atlanta Journal-Constitution, 391,373, down 2.4 percent
15. Star Tribune of Minneapolis-St. Paul, 378,316, up 0.33 percent
16. The Philadelphia Inquirer, 364,974, down 3.0 percent
17. The Plain Dealer, Cleveland, 348,416, down 5.2 percent
18. Detroit Free Press, 347,447, down 2.0 percent
19. St. Petersburg Times (Florida), 337,515, down 3.2 percent
20. The Oregonian, Portland, 335,980, down 1.8 percent

Four newspapers were not allowed to include their circulation figures as a penalty for misstating circulation in the past: Newsday, the Dallas Morning News, the Chicago Sun-Times and Hoy. The first three were among the top 20.

2 Comments:

At 10:40 PM, May 02, 2005, Blogger aparker54 said...

What happened at the Los Angeles Times? Any theories?

 
At 10:15 PM, May 04, 2005, Blogger Nicole said...

Here's what they are saying, according to Editor & Publisher:

Excluding the effect of a reduction in third-party bulk sales, daily circulation would have declined 5.2 percent and Sunday would have declined 4.7 percent.

"These circulation declines are driven by the same issues that impacted our September circulation statement," said Jeffrey M. Johnson, Los Angeles Times executive vice president. "These include the transition to more targeted sales channels from a heavy reliance on telemarketing and the decision to deliberately reduce certain types of circulation, such as third-party bulk sales. The reality is that it takes two six-month reporting statements to cycle through these changes."

 

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