A copy-editing blog covering grammar and newspapers like they're going out of style.
posted by Nicole @ 11:37 AM
Yep, branding folks do try to make that hard. When I started a technology company, Brightpod, in 2000, we got some help from a branding firm and chose a logo that featured the company name in all lowercase.I loved the logo, but when the designer lobbied for us to extend the lowercase treatment to our use of the company name in type in addition to logo form, that's where I drew the line. Any benefit from the distinction of all-lowercase would be countered by the fact that trade publications and other third-party sources would invariably get it wrong, or refuse to conform to our style. I knew we were too small a company to try to dictate.So if you're e.e. cummings or Apple, go ahead -- try it. But for most folks, it's not worth the hassle.
For what it's worth, I think no company is big enough to dictate the rules of capitalization. Bring it, Apple!
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