Wednesday, February 01, 2006

And what is that?

Editor & Publisher's managing editor has a column calling for the eradication of the phrase "it is what it is." Here's the headline:
'It Is What It Is'? Well, Not Actually.
Beware the phrase that doesn't pay: "It is what it is," one of the most deflective, idiotic phrases ever to creep into the vernacular, is being heard from pro football coaches, film directors, and, amazingly, the president's press secretary. It's time to draw the line.


At 10:45 PM, February 04, 2006, Anonymous frustrated said...

Oh my! My g/f uses this expression all the time. It eats me.

Of course it is what it is. It's a tautology, for god's sake!

I'm waiting for her to tell me, "It is what it is not." Then, I will ask her to marry me.


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