And what is that?
Editor & Publisher's managing editor has a column calling for the eradication of the phrase "it is what it is." Here's the headline:
'It Is What It Is'? Well, Not Actually.
Beware the phrase that doesn't pay: "It is what it is," one of the most deflective, idiotic phrases ever to creep into the vernacular, is being heard from pro football coaches, film directors, and, amazingly, the president's press secretary. It's time to draw the line.