McRidicUlous

McDonald's has actually launched a lobbying effort to get the dictionary definition of "McJob" changed.

We believe that it is out of date, out of touch with reality and most importantly it is insulting to those talented, committed, hard-working people who serve the public every day," wrote David Fairhurst, chief people office in northern Europe, in a letter seeking support for change uncovered by the Financial Times.

"It's time the dictionary definition of 'McJob' changed to reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression and skills that last a lifetime."

Not exactly how dictionaries work, but I guess execs don't have the benefit of witty Erin McKean presentations to point that out to them.