"That headline is, like, one of the worst I've seen in a long time." — Chicago Tribune national reporter Jill Zuckman to Howard Kurtz, about this headline
"Democrats, On the Offensive, Could Gain Both Houses" (via Romenesko)
Of course, the headline isn't
wrong, and it is supported by the story, in my opinion. Democrats are almost sure to take the House, and they have a shot at taking the Senate too.
What does Zuckman say? "It goes way too far and, honestly, we don't really know what's going to happen on Election Day. We have an idea, but — but to say that the Senate is — you know, the Senate is a lot less at risk than the House is right now."
The headline doesn't say anything about the Senate but that it
could go to the Democrats. But Zuckman's problem is that implies more than a possibility.
Chalk this up to one more problem with "could" headlines.
Labels: headlines, industry